About the Brand
With the launch of Aliva, Frito-Lay India aims to create a new segment of great tasting baked savoury snacks.
After Kurkure’s enormous success, Aliva marks Frito-Lay India’s creation of yet another category, borrowing ingredients and textures from biscuits, and flavours from namkeens. The Aliva product range has been developed in India, specifically for the Indian consumer and is a significant step ahead in the company’s journey of portfolio transformation, providing tasty snacking options in line with local consumer needs.
Aliva’s original range of baked crackers are made with tasty wheat and dal and come in five delicious savoury Indian flavours including Special Pindi Masala, Indian Masala, Mint Flavour with Herbs, Original Salted and Cheese Delight.
As part of its new offerings, Aliva has introduced:
With these six new baked variants apart from its Tasty Crackers offering, the Aliva range now straddles both biscuit and salty snack segments thereby creating a new baked snack category. The new Aliva range has Vidya Balan as the brand ambassador, who with her multi-faceted personality is the perfect fit to highlight Aliva Multigrain Waves promise of Upar Se Tasty, Andar Se Healthy.
Did You Know?