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Nimbooz

NIMBOOZ – ‘DIL BOLE I FEEL UP’

Brand History

Nimbooz was launched in India on the 28th of February 2009. It is the latest addition to the Pepsi beverages portfolio.

Brand Advantage

The brand delivers very strongly on certain expectations. These are:

Locally Relevant Taste

Nimbooz is a great tasting product. It has capitalized on the existing familiarity with and high consumption of unpackaged / home-made nimbu pani. It has remained true to its authentic Indian Identity by using the traditional Matka (Earthen Pot) and Squeezer in the manufacturing process.

Convenience and Great Value

The product is available in three convenient formats, 350ml PET, 200ml RGB and 200ml Tetra at the remarkable price points of Rs15, Rs 10 and Rs 10 respectively.

Accessibility

Nimbooz is India’s first nationally available packaged Nimbu Pani.

Hygienic

It is just like home-made nimbu pani. You can enjoy its natural and delicious lemony refreshment anywhere you go.

QUICK BRAND FACTS

• India’s first nationally available packaged Nimbu Pani.
• It was launched in India in 2009.