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QUAKER OATS – ‘SAY GOOD MORNING TO YOUR HEARTS’
Brand History
Pepsico had acquired Quaker Oats globally in 2001. Quaker Oats was launched nationally
in India in 2006 and has seen a series of successes in the last few years.
Brand Advantage
Quaker Oats makes for a nutritious breakfast that helps reduce cholesterol.
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Why is Quaker Oats good for you?
- Quaker Oats helps reduce cholesterol.
- The Indian Medical Association recommends 3g of oats soluble fibre (B-glucan) everyday.
B-glucan acts like a sponge to trap cholesterol and remove it. Each serving of Quaker Oats
provides 50 percent of one’s B-glucan requirement (not found in wheat, rice or corn).
Quality Standards
- Quaker Oats are Australian oats. They meet stringent quality control
standards for raw grains and finished oatmeal in Australia.
- Once received at the Indian plant, consignments are scrutinized and
mandatorily sent through a protocol of fumigation certified by PCI.
- All subsequent processes are conducted according to the internal
quality control protocol of Frito-Lay, which include:
- Checks and measures for receipts and clearances laid down by Quaker globally.
- Strict hygiene and sanitation standards for all equipment, processes and facilities.
- Packing under conditions of controlled temperature, humidity and extreme hygiene.
- Micro-biological testing of ingredients / products on receipt at the factory and during final clearance
- All facilities for bulk storage, transfers, and packing and clearance are
under surveillance for infestation as per Frito-Lay’s standards
Did You Know
As a part of a heart-healthy diet, 3g of soluble fibre from oats daily act like tiny sponges
to help reduce some of the cholesterol from your body. (Source: USFDA)
- Quaker Oats is smart for your heart
Quaker Oats offers wholesome heart-healthy nutrition that is high in complex
carbohydrates, high in fibre, high in protein and low in sodium.
- Quaker Oats offers wholegrain nutrition
Quaker Oats offers the complete wholegrain ‘package’ of complex carbohydrates,
fibre, essential nutrients, and phytonutrients – plant-based substances with many
health benefits. Each serve of Quaker oats provide 70 percent of your daily wholegrain requirement.
- Quaker Oats help in weight management
In addition to promoting heart health, starting the day with a healthy Quaker Oats breakfast
is good for your waistline! Quaker Oats provides sustained energy that keeps you feeling full.