Our values and philosophy are a reflection of the socially and environmentally responsible company we aspire to be. They are the foundation for every business decision we make.
We are committed to delivering sustained growth through empowered people acting responsibly and building trust.
Sustained Growth is fundamental to motivating and measuring our success. Our quest for sustained growth stimulates innovation, places a value on results and helps us understand whether today's actions will contribute to our future. It is about the growth of people and company performance. It prioritizes both making a difference and getting things done.
Empowered People means we have the freedom to act and think in ways that we feel will get the job done, while adhering to processes that ensure proper governance and being mindful of company needs beyond our own.
Responsibility and Trust form the foundation for healthy growth. We hold ourselves both personally and corporately accountable for everything we do. We earn the confidence others place in us as individuals and as a company. By acting as good stewards of the resources entrusted to us, we strengthen that trust by delivering on our promises and remaining committed to succeeding together.
We uphold our commitment with six guiding principles. We must always strive to:1. Care for our customers, our consumers and the world we live in.
We are driven by the competitive spirit of the marketplace, but we direct this spirit toward solutions that benefit both our company and our constituents. Our success depends on a thorough understanding of our customers, consumers and communities. To foster this spirit of generosity, we go the extra mile to show we care.2. Sell only products we can be proud of.
The true test of our standards is that we are able, without reservation, to consume and personally endorse the products we sell. Our absolute endorsement extends to every part of the business, from the purchase of ingredients to the point where our products reach consumers.3. Speak with truth and candour.
We tell the whole story, not just what is convenient to our individual goals. In addition to being clear, honest and accurate, we take responsibility for ensuring that our communications are understood.4. Balance the short term and long term.
In every decision, we weigh both short-term and long-term risks and benefits. Maintaining this balance helps sustain our growth and ensures that our ideas and solutions are relevant both now and in the future.5. Win with diversity and inclusion.
We embrace people with diverse backgrounds, traits and ways of thinking. Our diversity brings new perspectives into the workplace and encourages innovation, helps us identify new market opportunities, develop new products and sustain our commitment to growth through empowered people.6. Respect others and succeed together.
We depend on people who can work together, whether in structured teams or through informal collaboration. Mutual success depends on mutual respect, for both those within and outside the company. While our company is built on individual excellence, the value we attach to teamwork and mutual respect turns our goals into accomplishments.