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PepsiCo India partners with Dunzo to launch Exclusive LAY’S and Kurkure E-Stores

  26-05-2020

 PepsiCo India partners with Dunzo

  • Starting with Bengaluru, the services will soon expand to Delhi, Mumbai, Gurgaon and Jaipur
  • Consumers can select their favourite snack brands on ‘daily grocery’ on Dunzo’s app, place their orders & get them delivered to their doorstep within an hour of ordering
  • Enabling last mile delivery, stocks will directly get picked up from distributors and delivered to consumers either in combos or as À la carte
May 26, New Delhi: In a bid to connect customers with their favourite brand, PepsiCo India has announced its partnership with Dunzo, an on-demand delivery service, to enable last-mile delivery of its food brands - LAY’S, Kurkure, Doritos and Quaker.  By tapping the ‘Daily Grocery’on Dunzo’s app, customers can visit the LAY’S E-store and get these products delivered within an hour of ordering. The initiative has currently been launched as a pilot in Bengaluru and will eventually expand to 4 more cities across Mumbai, Gurugram, Delhi, and Jaipur. 

Delivery of the products can be done in various combos as well as on À la carte, depending on product availability. The E-store opening timings will depend on the guidelines issued by the respective State Governments.

PepsiCo India and Dunzo are taking extra safety and hygiene precautions during both, pick up of stock directly from distributors and delivery at the consumer’s end. Dunzo’s delivery partners are being equipped with masks and are practicing regular hand hygiene along with regular temperature checks. All transactions are cashless ensuring zero contact delivery.

Mr. Dilen Gandhi, Sr Director, Marketing – Foods category, PepsiCo India said, “The tie-up with Dunzo will further strengthen our ‘Direct-to-Customer’ initiative and provide our products at the customers’ doorstep. By complying with the safety norms of social distancing and contactless delivery, we want to ensure that our consumers have uninterrupted and safe access to our products.”

Combos available 
 Combo Price
 1KG Quaker + 3 Lays ASCO MRP20 (52Grm) INR 250
 1KG Quaker + 3 Lays MM MRP20 (52 Grm) INR 250
 1KR Quaker + 3 Doritos Nacho Cheese MRP20 (44 Grm) INR 250
 1KG Quaker + 3 Lays Spanish Tangy Tomato INR 250

Kabeer Biswas, CEO & Co-Founder,Dunzo, said, “Across the country, there is a demand for essentials and Dunzo’s delivery partners are enabling people to stay home while ensuring their needs are met. Partnership with PepsiCo India will give users access to the products they love while maintaining the highest quality of safety standards in the packaging as well as the delivery of these essential products.”

PepsiCo India has launched this initiative to join in India’s fight against coronavirus by tapping this distribution channel to make sure that its consumers get its food brands at their doorstep.

PepsiCo India: PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

Guiding PepsiCo is our vision to Be the Global Leader in Convenient Foods and Beverages by Winning with Purpose. “Winning with Purpose” reflects our ambition to win sustainably in the marketplace and embed purpose into all aspects of the business. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

About Dunzo

Founded by  Kabeer Biswas, Mukund Jha,  Dalvir Suri, and Ankur Aggarwal in 2015, Dunzo is a hyperlocal e-commerce company that connects merchants, partners, and users to facilitate transactions across courier, commerce, and commute. Its services include the delivery of packages, groceries, food, medicines, pet supplies, and more. Dunzo is present in the top 8 cities in India, including Bangalore, Mumbai, Delhi, Gurgaon, Chennai, Hyderabad, Jaipur, and Pune. Headquartered in Bangalore, Dunzo is backed by Google, Blume Ventures, Aspada Investments, Lightbox Ventures, STIC Ventures, Alteria, and 3L Capital.

For further details, please contact:

Amit Nanchahal      +91 81304 63737       amit.nanchahal@pepsico.com
Diksha Verma         +91 98995 40677      dikshav@sixdegreespr.co.in