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PepsiCo launches ‘Made in India’ Doritos

  09-06-2017
  •  Starts manufacturing world’s No.1 Nacho chip brand* in India at its manufacturing unit in Kolkata
  • Procures ingredients locally in line with “Source in India” commitment

Kolkata, June 09, 2017: PepsiCo India today announced the manufacturing of Doritos- the world’s No.1 nacho chip brand* in India. The company has set-up a new manufacturing line at its state-of-the-art Snacks manufacturing facility in Kolkata, West Bengal. Staying true to its commitment, PepsiCo India will be procuring corn, the main ingredient in producing Doritos entirely from India.

Speaking at the launch, Niteen Pradhan, VP Supply Chain & Operations, PepsiCo India said, “PepsiCo has been making in India since 1989 through its network of Company owned and Partner manufacturing facilities across 62 locations. Our goal has been to develop local ecosystems and produce locally to address consumption needs of India. Manufacturing of Doritos in India is testament to our commitment and our support for the Government’s ‘Make in India’ vision”.

Doritos, present in over 55 countries globally, will be the third Master brand in PepsiCo India snacks portfolio introduced after Lay’s and Kurkure. The Nacho chip brand is targeted at Indian consumer in the 16 to 24 year age bracket in the urban and semi-urban centres. Doritos will be available in two existing flavours Nacho Cheese and Sweet Chilli. The product will be available in 3 price packs worth INR 25, 50 & 100. Doritos will be marketed across India through a mix of large format retail chains, online channels and neighbourhood stores.

“Nachos is the fastest growing category in the Indian salty snacks segment today^ and Doritos is well poised to address this robust demand by using locally sourced ingredients, to create savoury experiences for our Indian customers. Furthermore, with the two made in India flavours- Nacho Cheese & Sweet Chilli, we are confident of making Doritos-the Nacho chip choice amongst consumers.” said Jagrut Kotecha, VP- Snacks Category, PepsiCo India.

A 360 degree marketing plan will follow the launch of “Made in India” Doritos. The campaign will run across TV, digital and will see aggressive consumer sampling.

*Source: Euromonitor International Limited; Packaged Food 2017ed; nacho chip as per Tortila chip definition, in retail value rsp terms, all retail channels, 2016 data

*Source: As per Nielsen full year 2016, 2015

About Doritos

Doritos is one of PepsiCo’s billion dollar brands and one of the fastest growing snack brands in the PepsiCo portfolio. First launched in the United States in 1966, the bold flavors and intense crunch of Doritos products are now enjoyed in more than 50 countries around the world.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 62 plants across foods and beverages. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker.

PepsiCo’s growth in India has been guided by “Performance with Purpose”- our fundamental belief that the success of our company is inextricably linked to the sustainability of the world around. We believe that continuously improving the products we sell, operating responsibly to protect our planet and empowering people around the world is what enables PepsiCo to run a successful global company that creates long-term value for society and our shareholders. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in