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Home » Media » Press Releases » Kurkure adds a festive twist with Limited

Kurkure adds a festive twist with Limited Edition Diwali Gift Packs
designed by Manish Arora

For the first time ever, you can also buy the limited edition gift packs online

October 10, 2014: With Diwali just around the corner, Kurkure, one of India’s most trusted brands in the Food Products category* promises to add a masala twist to gifting this season with their quirky limited edition Diwali gift packs designed by India’s leading fashion designer, Manish Arora. Moreover, you can gift these festive packs to your loved ones anywhere in the country, as for the first time ever Kurkure festive packs are available online via an exclusive tie-up with Snapdeal..

Known for his astute craftsmanship and unique play on colours, Manish Arora has added his signature contemporary vibe into these collector’s editions gift packs which beautifully compliments Kurkure’s chatpati masti. These exquisite limited edition gift packs come in reusable tin containers and are available in two alluring designs that will entice you into making your festive gifting more special.

Talking about the latest offerings, Vani Gupta, Director Marketing, PepsiCo India, said,“For last so many years, we have constantly been working towards providing a refreshing twist on traditional gifting. As part of our plans for this festive season, we are offering the beautiful limited edition gift packs designed by Manish Arora. These pack designs include several of Manish’s signature design elements which captures the quirky essence of Kurkure. These limited edition Diwali gift packs will also be available on Snapdeal.com. We are excited about this new venture and confident of receiving a great response from consumers.”

The limited edition Diwali gift packs are available across select retail outlets and on www.snapdeal.com/brand/Kurkure # at an MRP of Rs.200**.

*Source- Economic Times-Brand Equity Most Trusted Brands Survey

** Net quantity 416 gms for MRP (Incl of all taxes) Rs.200.

# Delivery charges apply.

About PepsiCo India

PepsiCo entered India in 1989 and has grown to become one of the largest MNC food and beverage businesses in India. PepsiCo India has been consistently investing in the country and has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s diverse portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade and Quaker. Within 2 decades, the company has been able to organically grow eight brands, each of which generate Rs. 1,000 crore or more in estimated annual retail sales and are household names, trusted across the country.

PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose: PepsiCo’s promise to provide a wide range of foods and beverages from treats to healthy eats; to find innovative ways to minimize our impact on the environment by conserving energy and water and reducing packaging volume; to provide a great workplace for our associates; and to respect, support and invest in the local communities where we operate. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. The company has been Water Positive since then. For more information, please visit www.pepsicoindia.co.in

For further details, please contact:

Nafeesa Abid/Neha Sabharwal

Genesis Burson-Marsteller

Tel: 9899592586 / 9999690904

Email: nafeesa.abid@bm.com / neha.sabharwal@bm.com

Sandipan Ghatak

PepsiCo India

Tel: +91 124 44998400

Email: sandipan.ghatak@pepsico.com