Pepsi brings ICC Cricket World Cup 2011 Trophy to Chennai

Chennai, January 13th, 2011: Pepsi brings the World Cup excitement and buzz to Chennai with the unveiling of the 2011 Trophy at city landmarks like the City Center mall on January 13, 2011 and at the Ampa Skywalk & Express Avenue on January 14, 2011. Pepsi is one of the global sponsors for the 2011 ICC Cricket World Cup and this initiative aims to garner support and cheer for Team India.

Cricket fans in Chennai can get a chance to get photographed with the trophy by handing their empty Pepsi bottles/cans. The gathered cans/bottles will further be recycled by Pepsi with support from EXNORA; a community based non profit /non governmental organization that has been involved in Solid Waste Management activities.

• January 13th - City Center: 3pm to 8pm
• January 14th - Ampa Skywalk: 11am to 1pm
• January 14th - Express Avenue: 3pm to 8pm

Speaking on the occasion Mr. Sandeep Singh Arora, Executive Vice President - Marketing, Cola, PepsiCo India said, “Cricket is more than just a game in India, it is like a faith and its followers include millions of passionate Youngistaanis. The unveiling of the ICC Cricket World Cup Trophy in Chennai is highly exciting and we hope to build momentum for the upcoming tournament.”

Further on the Pepsi World Cup campaign devised is a high decibel, 360-degree campaign during the tournament and celebrates the new age face of cricket. Consumers can look forward to thematic advertising, consumer engagement programmes, special edition packaging, in-stadia amplification and digital engagement programmes.

Catch all the action and get yourself clicked with the 2011 ICC World Cup Trophy…

For further information, please contact:

Jeeva Rekha
Genesis Burson-Marsteller jeeva.rekha@bm.com
+91 98840 60032