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Healthy Kids
PepsiCo’s ‘Get Active’ Programme for Children has seen robust growth and implementation.
Designed and supported by the Pepsico Health and Wellness team, the programmes have been implemented in schools in collaboration with prominent NGOs, Hriday, Swashrit and the Indian Medical Association.
The central objective of ‘Get Active’ programmes is: to build awareness among school children on the importance of balanced nutrition and regular physical activity for a healthy lifestyle.
Beginning with a ‘Breakfast Makes Me Smart’ module in 2008 that emphasized the importance of a healthy breakfast, and launching a ‘My Pyramid’ module in April 2009, ‘Get Active’ school programmes promote an understanding of nutrition through active engagement.
‘Get Active’ believes in combining simplicity with pleasure. The basic principle is simple. Calories In = Calories Out.
Till date, Get Active program has reached over 1 million children in 477 schools across 12 cities in India.
