Marks the brand’s entry into a new stick-format, where classic Lay’s®potato meets savoury snacking in a fusion flavour tailored to Indian tastes
National, May 22, 2026: For decades, Lay’s® has been synonymous with iconic potato chips and memorable flavour experiences that have brought joy to consumers across India. Building on this legacy, Lay’s® has announced the launch of Lay’s® Mini Stix – its first-ever stick-format potato snack in India.
Designed as a bridge between Lay’s® iconic potato heritage and evolving consumer preferences, Lay’s® Mini Stix brings to life a proposition where classic potato meets Indian savoury snacking. With this innovation, Lay’s® reimagines a traditional format through its iconic potato base – bringing together the comfort of a well-loved savoury format with the unmistakable taste and quality of Lay’s®. The result is a playful, crunchy experience that feels both recognisable and refreshingly new.
Crafted for modern Indian snacking moments, Lay’s® Mini Stix features fusion-inspired masala flavours and introduces Lay’s® first-ever horizontal pack format in India, that is palmable and easy to scoop. Offered at accessible price points, the product is ideal for on-the-go and shareable occasions.
Speaking on the launch, Saakshi Verma Menon, Chief Marketing Officer - Foods, PepsiCo India, said, “At PepsiCo India, our growth strategy is anchored in reading the pulse of the consumer. As the Indian snacking landscape evolves with faster lifestyles and a growing demand for on-the-go convenience, our responsibility as a leader in Potato Chips snacking category is to drive that change, not just react to it. Lay’s® Mini Stix is a prime example of this innovation-first mindset. We are taking our iconic potato heritage and immense brand equity of Lay’s® and reimagining it to capture entirely new snacking occasions. This launch is a strategic expansion of our portfolio, ensuring that Lay’s® remains the companion of choice for consumers, no matter the time or place.”
Expressing her thoughts on the launch, Aastha Bhasin, Marketing Director – Potato Chips Category, PepsiCo India said, “With Lay’s® Mini Stix, we wanted to take something consumers already enjoy and elevate it the Lay’s® way. By bringing our signature potato base into a stick texture, we’re delivering a new texture and a more intense crunch, while staying rooted in the familiar flavours consumers love. It’s a fun, shareable snack that adds a fresh dimension to everyday snacking.”
The product will be available across North, East, and West India at accessible price points of INR 5 and INR 10 in general trade.
About Lay’s®:
Launched in 1995 in India, Lay’s® is one of the marquee brands from PepsiCo India and has always been known for bringing in flavours of the world along with Indian flavours that our consumers love. Lay’s® has a wide range of offerings under its umbrella, with unique and indulgent flavours that cater to both local and international tastes. It is available in six flavours. Consumers can also log onto the Lay’s® Facebook page at http://www.facebook.com/laysindiaand follow us on Instagram at https://www.instagram.com/lays_india/?hl=en
About PepsiCo
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated nearly $94 billion in net revenue in 2025, driven by a complementary beverage and convenient foods portfolio that includes Lay’s®, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker, and SodaStream. PepsiCo’s product portfolio includes a wide range of enjoyable foods and drinks, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with pep+ (PepsiCo Positive). pep+ is our strategic end-to-end transformation that places sustainability at the center of our business strategy, seeking to drive growth and build a stronger, more resilient future for PepsiCo and the communities where we operate. For more information, visit www.pepsico.com, and follow on X (Twitter), Instagram, Facebook, and LinkedIn @PepsiCo.
For any media queries, please contact:
From PepsiCo India:
Aastha Jindal | Aastha.Jindal@pepsico.com
From Edelman:
Samiksha Shahi | Samiksha.Shahi@edelman.com
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